Should You Link to Other Bloggers in Review Posts??
The overall aim of your blog is to help your audition with the bug they struggle with while also educating them on what they demand to know to do business organisation with you.
That'due south too much responsibility for just one article, so each web log post you publish can be thought of as a piece of your content marketing strategy puzzle.
And how do you lot connect those puzzle pieces to keep readers engaged with your story and on your site for longer?
Internal Links: A strategic way to connect your content
I often advise writers to be selective nearly the hyperlinks they include in their blog posts.
While links let y'all to cite external sources and provide more background information on certain topics, articles that make sense without clicking on a bunch of links are naturally easier to read.
That said, internal links to your own content are an opportunity to showcase your authority and demonstrate that your website is an excellent resources.
You but need to add links in a strategic way that doesn't disrupt a reader's experience.
The three guidelines near internal links below volition help you observe the right balance.
Internal Link Strategy #1: Plan your links
When you cull a new topic to write about, get in the addiction of reviewing the content you've recently published, also as your cornerstone content and landing pages for your products or services.
Starting time by picking three to v links, depending on the length of your weblog post, and expect for ways to weave in those links to the other content on your site that you desire to highlight.
Amend content is intentional at every phase of creation.
For example, while writing about how to avoid a rookie marketing error for Copyblogger, I may mention the benefits of using a call to action.
Instead of going on a tangent in that article to completely define a call to action, I'd hyperlink text that says "call to action" to a web log post on Copyblogger that explains how to use that constructive copywriting standby.
The link lets your reader know that you have more than data on that topic if they need it, just it doesn't distract your reader. It'due south a chip of a "soft sell."
And what if I didn't already have an article written virtually using calls to activeness?
Step #iii volition address that question and give a quick reminder nigh the flexibility of blogging.
Internal Link Strategy #2: Choose intriguing words and phrases
When you lot know who is in your audience, you lot know the type of data that interests them.
Every bit you lot wait for the correct content to link to, think about compelling words and phrases that lucifer the feel your reader wants to become from your site.
For case, if you're writing about a depression-sugar grape jam recipe, you might also mention and link to your "dairy-free cinnamon roll recipe."
Again, it can be a soft sell, rather than a direct telephone call to action to check out the article.
One time you lot've drawn in a reader with your depression-sugar grape jam recipe, y'all simply guide them to something else they might like to read near or the right product or service for their needs.
Sometimes you'll find these link opportunities while editing your content, so you don't need to be also strict about identifying them all right away when you write your typhoon.
Internal Link Strategy #3: Let your content inspire more content
Copyblogger has been effectually for nearly 15 years and we withal employ this step all of the fourth dimension — but new writers will find it particularly handy.
Let'south say we didn't already take a mail service about calls to action on Copyblogger.
If I mentioned that term in a new postal service I'chiliad writing, I would briefly explicate the concept in the mail service and then make a annotation in my editorial calendar to write a more than in-depth post on the topic shortly.
Then, once that new article is published, I'd go back to the original blog mail that sparked the thought and add the hyperlink. (Yes, it's totally fine to update previously published posts. In fact, it's smart.)
Everything doesn't accept to be "perfect" before you publish.
Brand your content equally consummate equally it can be and you can always optimize it later.
Spin your own content web
Links are an integral function of the cyberspace and they allow you to create your own web of content that your audition enjoys visiting and exploring.
But you accept to brand adding internal links to your blog posts, podcast notes, or video descriptions a part of your content writing process.
If your content writing process could utilize some direction, yous might be interested in my Content Writing Masterclass inside Copyblogger Pro.
The in-depth class is for writers who want an insider's view of how to build an audience of interested prospects who know, like, and trust you.
You'll discover practical techniques you lot'll exist able to use right abroad, so you can kickoff creating content that attracts traffic, builds an engaged audition, and primes them to buy.
Click here to learn more well-nigh the transformational education and dynamic community of writers nosotros have inside Copyblogger Pro.
Source: https://copyblogger.com/enhance-blog-posts/
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